AWARD-WINNING 360° MARKETER (freelancer since 2012)

  • Award-winning 360° marketer with 15+ years’ experience in marketing and communications management, including brand image, strategy, planning of deployment, project management, creative direction for creative campaigns, employer brand and experiential multi-platform integration in traditional and non-traditional media (digital). 

  • Perfectly Bilingual & Bicultural (Québec French | English Canada). Experienced in both agency and client side.

 

  • Intrapreneur and team leader; coordination of agencies, suppliers and partners. 

 

  • Digital: Strategy, content management and brand image for marketing campaigns, web sites (CMS), e-commerce, social media, intranet and newsletters. SEO / SEM, KPIs, Analytics, Market mix modeling & ROI. 

 

  • Knowledge and experience with Loblaws, Costco, Sam’s (U.S.), Walmart, Metro, Sobeys, Couche-Tard, Petro-Canada, Air Canada & ALDO.

 

INDUSTRIES

  • Agencies, Government, Pharma, Fashion, CPG, Food & Beverage, Retail, Consumer Product and Law.

BUDGET & PROJECT COST

  • Budget cost, outsourcing, analysis and ROI. KPIs, Post Mortems, Analytics & Mix-modeling.

EXPERT LEVEL

  • All types of CMS, WordPress, Wix, MailChimp (newsletter), Survey Monkey, Share Point (intranet), Social Media, SEO / SEM, Powerpoint presentation design, Office & Photoshop

DIRECTOR, COMMUNICATIONS & MARKETING (consultant)
LJT Avocats Lawyers | Montréal

2018 - 2019

  • Communications and marketing 

  • New branding deployment (logo and communications tools)

  • New web site in partnership with web agency Deux Huit Huit

  • CMS management, content and visual development 

  • Social media, Analytics and ROI

  • Sponsorship management and execution

  • Communication strategy, marketing and media plan

  • Design and art direction

  • KPIs & ROI

Accomplishements

  1. New website refresh (since 2006). Website design, content update, visuals and art direction, CMS management and launch with web agency Deux Huit Huit.

  2. Structure implementation for Communications and marketing department including marketing plan, media plan and overall branding refresh, sponsorship process and budget management

  3. Revamped pitch presentation deck leading to more wins in Technologies, Litigation and Communications/marketing teams, because of high-end overall look and feel of new brand image.

SENIOR PROJECT MANAGER | COMMUNICATIONS & MARKETING (consultant)
Dentsu Aegis Network Canada | Montréal, Toronto, Calgary & Vancouver

2013 - 2018

  • Global brand deployment, supervision and reporting for Canadian market x 15 brands

  • Content and brand image management (CMS) for dentsuaegisnetwork.ca | carat.com/ca | NEON (intranet) | Internal newsletter Connected

  • Site design, layout and launch (web & intranet)

  • Lead designer on RFP/RFI, pitches and corporate presentations 

  • Performance analysis, ROI & Post Mortems: Media coverage, competitive, traffic on various platforms, campaigns, internal & external initiatives

Accomplishment
 

  1. Content development, translation and visual montage in tandem with UK HO and supplier in Poland, for international corporate web sites (phase 1 & 2 for Carat, premiere launch for Dentsu Aegis Network in Canada).

SENIOR PROJECT MANAGER (consultant)
Tandem communication événementielle | Montréal

Jun 2014 – Jul 2014

July 1st 2014, Canada Day celebrations:

  • Team leader for event coordination, organization, installation, event day and dismantling with 100 000 people in attendance.

  • 5 activity tents, inflatable village and picnic area management.

SENIOR BRAND MANAGER | MARKETING DIRECTOR
Krispy Kernels / Yum Yum | Longueuil

2007 – 2011

Marketing department management including:

 

  • Brand, marketing, communications, graphic teams, production suppliers and agencies.

  • Targeted marketing plan, product positioning, R&D, packaging, POS and retail promotions.

  • Corporate sponsorships: Montreal Canadiens, Ottawa Senators, Calgary Stampede, Valcartier, La Ronde, Calypso, and more. 

  • Budget management and project cost analysis resulting for the first time in the company's history of coming in under budget. 

Accomplishments

  1. Responsible for sponsorships with Montreal Canadiens, Calgary Stampede and Ottawa Senators, resulting in additional sales of several thousand dollars yearly and increased visibility. 

  2. First time for the company; TV spot production, media buy with agency (lg2) and consumer contest, increasing brand awareness and sales (both ads went on to win several awards including “Lion de Cannes”, bronze). 

  3. Created dynamic websites which improved communications flow, adding effective sales tool, showcasing product portfolio as well as a store locator, increasing sales in-store.

SENIOR MARKETING MANAGER, BRAND IMAGE
ALDO Group | Montréal, New York (Canada, US & UK markets)

2005 – 2007

Brand image and marketing campaigns management including:

  • Brand positioning, trend analysis, campaign communications and objectives for every season, launched in 36 countries.

  • Art Direction, campaign development, production, deployment and media buy with agencies.

  • Budget management and project cost analysis for traditional and non-traditional media.

Accomplishments

 

  1. Production and launch of ALDO Fights AIDS international campaign, raising more than 3.2 million dollars for the YouthAids foundation, around the world in various platforms. 

  2. Responsible for US, Canada and UK retail markets (+/- 1200 retail stores).

  3. Responsible for Montréal’s Formula 1 2007 sponsorship (a first in company history), creating exceptional and unprecedented visibility, thereby increasing international brand awareness, online & in-store sales by natural momentum.

ACCOUNT DIRECTOR, CELEBREX (Pfizer) / CIALIS (Eli Lilly) / DIOVAN (Novartis)
JFS& ASS. | EURO RSCG | Montréal, Toronto 

2002 – 2005

 

Account management, client service and team leader, including:

  • Analysis of various medical studies for marketing campaigns and collateral sales material, including PAAB approval process. 

  • Art direction, content development and photo shoot management for sales collateral.

  • Budget management and project cost analysis for traditional and non-traditional media.

Accomplishment for CELEBREX

 

  1. Crisis management and development of an action plan for VIOXX's international market withdrawal, a very rare situation where a direct competitor's product is taken off the retail market as a result of life threatening side effects.

Accomplishment for CIALIS

 

  1. Assistant for CIALIS's Canadian launch for B2B and B2C segments, with major competitor Viagra (Pfizer).

ACCOUNT DIRECTOR | ACCOUNT COORDINATOR (FREELANCE) 
PALM, Publicité Martin, Lafleur Communications | Montréal, Toronto, Calgary, Vancouver

1998 - 2002


Account Director: Government of Canada, BDC, VIA Rail, Bell, Canada Post 

Account Coordinator: Tourisme Québec, SAQ, Volkswagen, Provigo

CV disponible en français sur demande.